<![CDATA[ Every person’s experience in life is different. From a very young age, we learn what actions help us get what we need to survive and thrive. All of these learnings eventually form our belief system, our story. When our beliefs are challenged we are hard-wired to defend ourselves or flee. To find out if these

Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach. Key Takeaways: [0:55] We are wired for stories. Stories sway us more than facts [4

Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach. Key Takeaways: [0:55] We are wired for stories. Stories sway us more than facts [4

Lisa Cron joins us to talk about the compelling power of story and how you can use it as a means of persuasion, engagement and self-transformation. Learn about the neuroscience behind storytelling, as well as how you can use that information to your advantage in business and in life. Lisa Cron is the author of Story or

https://www.alainguillot.com/lisa-cron/ Lisa Cron is a professional storyteller, author, and coach. Her latest book is Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life Get the book here: https://amzn.to/31uwPey

Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why your audiences are moved be emotion and not data. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cyc