Hello Everyone - When it comes to your favorite brands what sets them apart? What are the defining characteristics that make you fond or better yet more than willing to patronize them? Is it the service provide or product they make, or perhaps it’s the intangibles — meaning by giving your money to this brand you know t

Former world surfing champion Shaun Tomson is all about riding the wave of positivity and purpose, regardless of what life throws your way. The South African’s acclaimed Code Method, a self-development program built around 12 promises that individuals write and share, is designed to activate internal strength to help p

David Aaker, vice chair of the brand management consultancy Prophet and an American Marketing Association Hall of Fame inductee, has been hailed as the “Father of Modern Branding” for his many contributions to the science of marketing. They include hundreds of published articles and 17 books, of which more than one mil

Author Minter Dial discusses his new book, "You Lead: How Being Yourself Makes You a Better Leader", how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.

Author Rishad Tobaccowala believes the key to creating and sustaining a great company is to balance technology and human thoughts, interactions, and feelings in the workplace. Tobaccowala joins host Ken Beaulieu on the latest episode of "Beyond Profit" as he discusses his book "Restoring the Soul of Business: Staying H

This latest episode of "Beyond Profit" sees host Ken Beaulieu sitting down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.