Beyond Profit Podcast

The mission of BROWNBAYLOR, a creative strategy and marketing agency, is as purposeful as it is noble: To make history by curating experiences that matter. There may be no better example of this mission at play than “Hidden in Plain Site,” a virtual reality exploration of the Black experience throughout history in Rich

For more than 100 years, Crayola has inspired children to explore, play, pretend, and dream while helping parents and educators raise creatively alive kids. From its humble beginnings as a maker of affordable wax crayons, the Crayola brand has since grown its product portfolio to include art tools, crafting activities,

The core values that a company or brand stands for extend well beyond inspirational words on a wall. To customers, employees, and other stakeholders, values are meant to shape an organization’s culture, define its identity, and serve a higher purpose than any product or service.   And in challenging times, having the c

Defining a brand’s purpose, and acting on it successfully, isn’t easy. But done right, it can transform a business, from boosting innovation and employee engagement to driving brand loyalty and growth. Purpose can also help crystalize and advance sustainability strategy and ESG programs, while giving a business the lic

Climate change. Poverty. Inequality. Water scarcity. Food insecurity. The list of unsolved problems and emergencies in the world today is alarmingly long. And while there are no easy solutions, burying our heads in the sand to these dangerous trends will only exacerbate the issues. In her book The Solutionists: How Bus

In its latest State of Purpose report, the creative idea company Barkley provides a rich trove of new research and insights to validate three key points:That purpose still drives sustainable growth even amid inflation.That ESG remains important for most consumers.And that the majority of employees want to work for valu