Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)

If there's something we all love, it's to root for david beating goliath. And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk. Naturally, we asked Marty to share their playbook. (00:00) - Introduction (01:17) - The Motivation Behind Building Pylon (01:52) - The Journey to Becoming A-List (02:19) - Board Games and Strategic Thinking (04:16) - Targeting a Massive Market (09:46) - Building the First Product (11:42) - Competing with Giants (18:59) - Product Development and Marketing Strategies (26:35) - Embracing a Heavy Debate Culture (29:24) - Leveraging LinkedIn for Business Growth (38:22) - Scaling Sales and Hiring Strategies (42:31) - Navigating AI in Customer Support (47:59) - Reflecting on Business Learnings and Future Plans Never miss a new episode, join our newsletter on revenueformula.substack.com