The Revenue Formula
This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Show episodes
We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn. Laura shares her playbook, giving you practical tips to get going and much more. (00:00) - Introduction (01:27) - Welcome (02:53) - Challenges of Traditional Outbound Sales (05:07) - The Shift to Social Selling (05:5
Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it). It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into: (00:00) - Introduction (03:08) - Why services aren't attractive (04:54
Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson. And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b. (00:00) - Introduction (07:02) - October 2022, the first L
Outbound is being declared dead every week. AI is ruining outbound. Every business struggle to get it to work. But, we managed to get it working (again). In today's episode, we share the new playbook for outbound we used to book 500 meetings in just a few months, with 3 SDRs. (00:00) - Introduction (03:38) - Where outb
Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead. He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai. (00:00) - Introduction (02:45) - The TLDR of Kyle's presentation at Exit5 (03:27) - Are you d
Here's two guys without a job doling out their top 3 career hacks. Don't worry, they had jobs when they used the hacks - and some of them they just observed. But they had one thing in common: They worked. Give it a listen and use it to guide your teams or your own career trajectory. (00:00) - Introduction (03:52) - 1:
