The Revenue Formula
This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Show episodes
Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does? This and more we talk about with Andy Mowat (00:00) - Introduction (05:47) - RevOps vs GTM Ops and retitling (11:10) - AI Usecases in the GTM (12:18) - The main sales usecase (14:15) - AI SDRs: Efficiency vs. Conversion (19:02) - AI that actuall
Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned along the way in this episode. (00:00) - Introduction (02:43) - Growblocks shutting down (03:36) - Why it didn't work (04:36) - The people we were selling to (07:56) - Internal Selling and Champion Challenge
Need to be more efficient in your GTM? Then it's time to get serious about your burn rate. In this episode, Mikkel and Toni break down some tactics you can start now to get your finances in line. (00:00) - Introduction (02:42) - Reducing Burn (09:02) - Mastering Payment Terms for Cashflow (12:07) - Strategic Pay Raises
Between bad leaver clauses, dilution and liquidation preferences, we're willing to bet most folks out there don't understand their warrants. And who can blame them? In this episode, we break down the complexities of warrants in compensation packages and answer the question: Are they worth it? Or are they just a scam? (
What if we told you there are 7 simple mistakes companies make over and over again? From the misalignment between sales and marketing to the mishandling of inbound leads, Eddie Reynolds joins us to shed light on why these mistakes happen, and how to avoid them. (00:00) - Introduction (04:16) - Transition to SaaS Compan
Do you recognize this in yourself or someone else: You're working hard. More than what's required. You're rxtremely busy, but at the end of the week, you're just not sure what you actually got done. Yes, that really hurts. And eventually, you'll burn out. The solution? Getting productive as F... (00:00) - Introduction
