The Revenue Formula
This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Show episodes
This is your quick guide to GTM velocity. We cover three simple areas you can focus on to accelerate your GTM — and outcompete your competition. (00:00) - Introduction (05:14) - Work Culture and Four-Hour Work Week (07:23) - Go-to-Market Velocity Explained (11:28) - High Tempo Testing and Experimentation (13:11) - Defi
Is it time to fire the VP Sales? How do you know? How do you do it? Did s/he even get setup for success? This and much more we discuss with Raul Porojan (00:00) - Introduction (03:50) - Firing the VP of Sales: Initial Thoughts (04:49) - Challenges in Sales Leadership (05:58) - Setting and Achieving Sales Quotas (11:24)
There are <200 folks with the title "GTM Engineer" on LinkedIn. But somehow, this role gets discussed a lot. And it's an interesting discussion - especially because we created a similar role at out previous startup, and it worked extremely well. Not sure what the role does or why it matters? Then listen to this episode
Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.) But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community. And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share,
Moats. Copycats.. The list goes on. There's a lot of reasons to hate being in SaaS. We discuss the most common headaches in todays episode. (00:00) - Introduction (04:22) - "It's so easy to copy us now" (08:51) - Do you have a.. moat? (16:00) - We need to be efficient (18:55) - More pipeline, fewer deals (21:47) - SaaS
Remember Salesforce and Seibel? Well. We're about to see a lot of similar things happen thanks to AI. In today's episode, we discuss how AI is eating software - who's already being disrupted, and what a moat looks like now. (00:00) - Introduction (04:47) - AI's Impact on Software (08:34) - Understanding AI Agents (13:5
