The Revenue Formula
This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Show episodes
If you're running outbound. If you're using SDRs. Or planning to. You've got to listen to this episode. We got Morgan Ingram on the show, and he broke down his LinkedIn playbook to get replies at scale. (00:00) - Introduction (03:18) - Outbound Marketing and Career Choices (06:16) - Optimizing LinkedIn Profiles (07:45)
Over the last year or so, Klarna has been on a rampage to automate away. They've sliced tools, costs and staff. Begging the question... Is this just a VC narrative or is there more than meets the eye? (00:00) - Introduction (02:44) - Klarna's Journey and Financials (05:49) - AI's Role in Cost Reduction (07:51) - Custom
We had to record this unusual episode. In what feels like a single day, a year's worth of drama has unfolded in software. It almost seems like John Oliver would talk about it. But since he's busy, we decided to do an episode for him on 11x and the chaos that's emerging. (00:00) - Introduction (02:03) - Deel, Rippling a
Getting AEs to self-prospect is fun: AEs will complain, procrastinate, and straight up not do it. In todays episode, we share some simple tricks to get account executives excited and motivated to self prospect (hint: it's about $). (00:00) - Introduction (03:12) - AI in Sales and Self Prospecting (05:41) - Challenges o
How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more. We got Maja Voje, also known as the GTM Strategist, to join us and share her thoughts on this and more. (00:00) - Introduction (02:34) - Challenges in Scaling Beyond 10 Million (03:30) - Inbound Marketing Struggles (04:50) - Ou
Usually, we share advanced analysis to run, cases of amazing tech companies, or something else. Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising. (00:00) - Introduction (02:26) - Energy Boosts and Red Bull (14:29) - Red Bull's Media Empire (17:34)
