Your Book Isn't Enough: How to Develop a Platform Media Responds To

Gone are the days when simply having a book positioned you as a media-worthy expert. Modern journalists, podcasters, and TV producers have become increasingly selective, requiring authors to demonstrate substantiated expertise, professional credentials, and the ability to deliver value beyond what"s already available. Your book should complement your platform, not be your only qualification. Building legitimate media appeal requires strategic thinking. Start by documenting all your relevant professional experience, speaking engagements, awards, and organizational involvement – even those seemingly tangential to your book"s topic. These credentials create the foundation media gatekeepers need to justify featuring you. For those just beginning their platform journey, local media provides valuable experience while building your press portfolio, as media coverage naturally breeds more opportunities. We provide practical advice for connecting your expertise to timely events, creating compelling "book hooks," and preparing for different media formats. From recording practice interviews to developing concise soundbites, these incremental steps help develop the confidence and capability needed for larger media opportunities. Remember to time your pitches strategically – when stores start displaying Halloween decorations in August, that"s your cue to pitch October content! In an age where anyone can generate content with AI, authentic expertise becomes more valuable than ever. Readers and media alike hunger for genuine insights from people who have truly lived their subject matter. The path to meaningful book marketing isn"t through technological shortcuts but through establishing legitimate authority and effectively communicating your unique value. Send us your feedback! Buy Penny"s book The Amazon Author Formula Please leave a review! Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the Podcast: Click on the stars to give the podcast a rating. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you"ve written your review, click "Save" to submit it. Be sure you"re following or subscribed to the show first. Can"t leave one on your preferred podcast platform? Email us your review and we"ll put it on our website: info@amarketingexpert.com. Check out our full-service publishing consulting here: https://amarketingexpert.com/publishing-consulting/