Living in Beta With Lively CEO & Founder, Michelle Grant

After several successful years leading teams at popular retail brands like Nautica and Victoria’s Secret, Michelle Grant found herself looking for a new challenge. Not only that, the underlying messages of the exclusive lingerie industry were wearing on her mind. Instead of attempting to work through burnout, Michelle listened to her gut. She quit her 9-to-5 job, learned the ins and outs of building a business, and ended up launching Lively—a lingerie brand built on a mission to empower and innovate, all while providing ultimate comfort. 7 years later Michelle isn’t just leading a brand—she’s leading and inspiring a community of women to live passionately and confidently. But Michelle’s approach to business has been a little unconventional—she didn’t just launch with a product, she launched with an idea. On this episode of WorkParty, Michelle is giving us the low down on her pivot away from traditional business plans, how she continues to innovate in the Lingerie industry, and what it means to live, work, and play in Beta. Sponsors: • Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order! • Bliss |  Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com and use code PARTY at checkout. • Shopify |  Go to shopify.com/party for a FREE 14-day trial and get full access to Shopify’s entire suite of features.   Resources: • To join the WorkParty click HERE • To connect with Michelle Grant click HERE • To connect with Jaclyn Johnson click HERE • To follow along with Create & Cultivate click HERE • To follow along with LIVELY click HERE • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media