After several successful years leading teams at popular retail brands like Nautica and Victoria’s Secret, Michelle Grant found herself looking for a new challenge. Not only that, the underlying messages of the exclusive lingerie industry were wearing on her mind. Instead of attempting to work through burnout, Michelle

Ever worn a really uncomfortable bra and thought “Who even invented this?” Michelle Cordeiro Grant was one of those people. She worked for major lingerie and underwear brands before starting her own, Lively, after she saw how other brands didn’t put their customer - or comfort - first. And it turns out: flipping the sc

Michelle Cordeiro Grant, founder and CEO of Lively activewear-inspired lingerie, talks about how she built her amazing brand. She shares her insights on creating a community of over 135,000 brand ambassadors, what she learned from the corporate fashion companies and startups that she worked with before she became an en

Back in January, Michelle Cordeiro Grant, CEO and founder of Lively (those cute bras you see on Instagram!), was consumed by ways to expand the brand’s brick and mortar presence. What seemed like a paramount concern quickly changed as the news of coronavirus set in. With shoppers now spending more time online looking f

Michelle Cordeiro Grant is the co-founder and CEO of Lively which delivers bras and undies that blend high-style, comfort, and simplicity. The company raised $15 million prior to its acquisition by Wacoal for $85 million.