109 Michelle Cordeiro Grant: Founder & CEO of Lively

Michelle Cordeiro Grant, founder and CEO of Lively activewear-inspired lingerie, talks about how she built her amazing brand. She shares her insights on creating a community of over 135,000 brand ambassadors, what she learned from the corporate fashion companies and startups that she worked with before she became an entrepreneur, how she came up with her brand name, and more. "Get off the straight and narrow. Go through the woods and find the fun paths and see what they bring you." - Michelle Cordeiro Grant. Learn more about this episode at karagoldin.com