WHR 3.48 : Donna Serdula

SHOW NOTES Good Note : After being laid off and deflated, she decided to pursue her idea to build a business… after a lot of hard work, she’s built a great life for herself helping others. Bad Note : It is hard to find people that match your vision. She struggled for a while trying to find the right person. Trust your gut. Gathering Fans : Educate people. Give as much as you can to help people understand why your service is important. Practice Makes Progress : There is no such thing as natural born talent. You get good at anything through talent. Instrument of Choice : Otter.ai is a great tool to transcribe your videos and audio. THE STORY Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. Donna and her team of over 40 writers have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.