Wine News June: Oakridge closes restaurant, De Bortoli ripping up vines, Treasury investing in NOLOW, and Wine Australia's new campaign

Send us a text Meg and Mel tackle changing dynamics in the Australian wine industry, from restaurant closures to big investments and new marketing directions. • Meg shares insights from VinExpo Asia where Australian wine received positive feedback and shows a shift toward lighter-bodied reds and more whites • Oak Ridge restaurant closure highlights broader hospitality industry struggles with profit margins shrinking from 10% to 6-8% • De Bortoli"s vine pulling in warmer regions reflects necessary industry restructuring with significant costs and time investment • $100 million investment from Vinarki into South Australian winemaking shows confidence despite centralization concerns • Treasury Wine"s $15 million investment in low/no-alcohol technology raises questions about authenticity when flavors are added • Wine Australia"s new "We"ve Got a Wine for That" campaign receives mixed reviews from industry insiders but positive feedback from everyday consumers • Industry challenges stem from changing demographics with younger generations drinking less wine than previous generations at the same life stage Follow us on instagram @winewithmegandmel