Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==06:07 Optimizing hospitality with technology for seamless experiences.10:01 Focus on foundational systems and messaging first.10:57 Effective marketing requires harmony and proper tracking.17:03 Strong product, weak brand: litmus test insights.18:41 Budget strategically for impact within one quarter.22:30 Fast-paced startup culture requires constant learning.26:07 Building a responsive, close-knit and adaptable team.30:28 Balancing expectations, trust, and strategy is challenging.33:24 Foundation, test, learn, iterate, scale, leap.41:58 Startups must estimate and monitor customer LTV. ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!