StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
How Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine Royston
Turn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company"s goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in
Turning the unknown into a must-watch story is what this episode is all about! Find out the five pillars behind powerful founder-led positioning, how to build market credibility when your product isn’t ready, and the secret to real thought leadership in innovation. And don"t forget! You can crush your marketing strateg
Big bets shape big brands! In this episode, you’ll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth. And don"t forget! You can crush your marketing strategy with just a
Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance. And don"t forget! You can crush your marketing strategy with just a few minute
How to Create Winning Marketing Strategies Without Chasing Trends, feat. Marcel Nahm
What if your biggest marketing obstacle isn’t bad data, but the wrong diagnosis? In this episode of StrategyCast, learn how rigorous diagnostics fuel smarter strategies, why true differentiation matters, and how brand and performance marketing can win, together! And don"t forget! You can crush your marketing strategy w
The 6-Element Framework GE Used to Create Winning Value Propositions, feat. Jocelyn Johnson
What if your value proposition is costing you customers? In this episode of StrategyCast, learn how to build bold, resonant messaging that speaks to real human needs, adapts to changing markets, and gets your whole team aligned for breakthrough brand results! And don"t forget! You can crush your marketing strategy with
