StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker
Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications! And d
Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin
How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience"s dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don"t for
What"s the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we"re revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible!
Strategic Marketing Solutions That Turn Pain Points into Powerful Connections with Tracy Borreson
Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We"ll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights. And don
Plan your most successful year yet! In this episode, we’ll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year. And don"t forget! You
Bridging AI and Human Intelligence: Transforming Insights into Strategic Impact with Monika Rogers
In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs. And don"t forget! You can crush your marketing s
