StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"l
What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you"ll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics! And don"t forget! You can crush your marketing strategy with just a few m
Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive wee
Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up
How Marketing Teams Collaborate for Smarter, Faster Product Launches, feat. Jill Mueller
Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up
What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine! And don"t forget! You can crush your marketing strategy with just a few minutes
