StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
In this episode, learn how to seamlessly transition your events from in-person to virtual, maintain valuable sponsor relationships, and communicate effectively during crises. Plus, get tips on leveraging AI tools for customer service and social sentiment management. And don"t forget! You can crush your marketing strate
Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth. And don"t forget! You can crush your mark
Global marketing got you puzzled? Learn effective tactics to go beyond borders and tap into diverse markets. You"ll get tips on localizing campaigns, leveraging partnerships, and finding the right metrics for success. Plus, find out how to navigate cultural nuances and stay consistent with your core brand. And don"t fo
How To Elevate Your Brand Strategy in a Crowded Market with Wes Michael of Rare Patient Voice
This episode breaks down real-world market tests and savvy competitive moves! Get actionable strategies for product changes, budget-friendly consumer research, and the power of understanding your audience. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the Strat
How To Master Predictive Strategy: Insights from Mark Stouse, CEO of Proof Analytics
Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO"s unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue. And don"t forget! You can
In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signin
