StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne
What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse! And don"t forget! You can crush your marketing strategy with just a
What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter! And don"t forget! You can crush your marketing strategy with just a few minutes
What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche! And don"t forget! You can crush your marketing strategy with
What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice. And don"t forget! You can crush your marketing strategy wit
Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready. And don"t forget! You can crush your marketing st
How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more! And don"t forget! You can crush your marketing strategy with
