StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand
In challenging times, standing out is hard, but it"s all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand. And don"t forget! You can crush your marketing strategy with just a few minutes a week
Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc.
Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing
Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands! And don"t forget! You can crush your marketing strategy
Elevate your company"s revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don"t miss out
Transform "garbage" leads into gold while meeting your revenue goals with precision. In this episode, you"ll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delig
This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consi
