StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don"t forget! You can crush your marketing strate
The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver
Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear. And don"t forget! You can crush your marketing s
The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth, feat. Jill MacRae
What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for th
20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm
2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter. And don"t forget! You can crush your marketing strategy
How Top Marketers Stay Relevant When Everything Keeps Changing, feat. Jeannie Zaemes
From the fax era to AI-driven campaigns, this episode reveals how marketing leaders stay relevant for decades. Learn timeless brand strategies, data-driven growth tactics, and the one mindset you need to future-proof your career, no matter where you start! And don"t forget! You can crush your marketing strategy with ju
Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up f
