StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Show episodes
Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact. And don"t forget! You can crush your marketing strategy with just a few minute
Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica
What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources! And don"t forget! You can crush your marketing strategy with just a few min
How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins
What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly! And don"t forget! You can crush your ma
Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand. And don"t forget! You can crush your marketing strategy with just a few minutes a
Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We"ll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its
Is your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team"s potential and future-proof your approach! And don"t forget! You
