The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==04:46 "Emphasizing Brand Growth Fundamentals"09:55 "Understanding Brand Value and Assets"14:04 Transformational Demand Space Strategy16:18 "Consistency Unlocks Growth Opportunities"18:14 "Innovation vs. Market Longevity"24:00 Storytelling, Strategy, and Effective Communication26:48 Bravery: Essential for Breaking Sameness28:49 Marketing Strategy and Engagement Tools31:24 "KitKat"s Cultural Fluency Success"34:35 Relevance vs. Resonance: KitKat"s Impact40:18 Embracing Authenticity in Leadership ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!