Just because building a solid personal brand takes work doesn’t mean it has to be complicated. If you want to build a strong personal brand, it will need to look different than other brands. However, there is still a common thread that can be found running through all successful personal branding efforts. To find out w

What’s the most significant difference between managing a social media account for the President of the United States and managing your own? It turns out it may all boil down to perspective. My guest today learned a few lessons while running the @Barakobama Twitter account during Pres. Obama’s second term. At the time,

One of the most destructive and misguided business beliefs is that everyone is watching and judging us. Therefore one of the most powerful business tips regardless of industry is to remember: it's not about you. When business owners fall into the trap of highlighting themselves in their marketing, they might believe it

What does authentic accountability in business look like? One of the most insidious “killers” of innovation and trust in a team is a lack of business accountability. But how is accountability cultivated and communicated? Today my guest Jeff Cohen raises the stake on accountability by framing it a little differently. He

If there was one word of advice about personal branding that today's guest could offer listeners it would be this: marketing is not about ego. After hosting more than 250 podcast episodes, Kathleen Booth has come to realize that successful marketing requires a give-first mentality. While it might be easy to fixate on t

Publicity and personal branding need to work together for you to be successful! This week's show will help you understand the symbiotic relationship between PR and personal branding. You will get a few tips to help you coordinate and align your publicity/PR efforts with your personal branding work as well as general PR