Why Your Marketing Feels Random And How To Fix It

Send us a text Crystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals. • Marketing without strategy leaves contractors feeling unsettled and disorganized • True marketing encompasses branding, advertising, content, and community involvement • Many contractors have advertising plans but lack comprehensive marketing strategies • Reactive marketing happens when you scramble for leads instead of planning ahead • Plan marketing at least one quarter at a time with themes, tactics, budget, and creative elements • Average ticket values and conversion rates must be tracked to evaluate marketing effectiveness • Successful marketing requires both consistency of message and frequency of delivery • Brand-forward (not tactic-forward) approaches create recognition and trust • Different marketing tactics serve different purposes and should be measured accordingly • Tracking and measurement systems prevent wasting money on ineffective marketing • Marketing is "a game of chess that you sit down and never get to get up" - always evolving If you"ve enjoyed this episode of From the Yellow Chair, please leave a review. If you need help creating an organized marketing strategy, contact Lemon Seed Marketing to work with Crystal directly. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let"s Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We"ll see you next time, Lemon Heads!