From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it"s an inside job, and we"re revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team"s environment becomes a living, breathing extension of your brand"s heartbeat. 0:0
In the virtual Lemonade Stand, Emily is on location at ServiceTitan"s Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry. 0:07 - Adapting in the Home Service Ind
Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand"s Q1 content. We"ve peeled back the curtain to reveal a spectrum of engaging strategies that resonate with your audience while keeping th
In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the "why" behind shifts in your strategy to your crew. 0:07 - Overcoming Fear in Business Growth 8:02 - Branding and Adaptation in Bu
How often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness, highlighting how a boots-on-the-ground str
Get ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you can"t afford to miss as Brigham unleashes his wealth of knowledge on transforming call centers into profit powerhouses. 2:15 - Brigham, P