From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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Send us a text Marketing synergy isn"t just a buzzword—it"s the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor
Send us a text What if your most powerful marketing strategy isn"t about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtf
Send us a text Step into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on ever
Send us a text We"re sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you"ll discover the profound impact of customer service representatives (CSRs) on business success. We delve into training strategies, systems, and mindsets that can shift the trajectory of your company. - Explore the
Send us a text What if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover how Service Titan can transform operations and fuel growth in the trades industry. Jess shares her compelling journey f
"Cracking the Code: Purchase Cycles, Messaging, and Marketing for Home Services with Tom Casey"
Send us a text Unleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is es