From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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Send us a text The difference between a thriving home service business and one where the owner works endless hours isn"t marketing or sales tactics—it"s solid operational systems. Terry Nicholson, industry veteran and visionary behind Praxis S10, joins Crystal to reveal the hidden power of processes in creating sustain
Send us a text Crystal welcomes her sister Tiffany Nash, general manager of Spot On Pest Control, to discuss their journey of rebranding a pest control company and driving explosive growth in East Texas. • Growing up in a family heating and air conditioning business that started in 1974 • Tiffany"s transition from 15 y
Send us a text Crystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals. • Marketing without strategy leaves contractors feeling unsettled and disorganized • True marketing en
AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World
Send us a text Today we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention
Send us a text Connor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture. • Making the decision to rebrand despite fears and uncert
Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.
Send us a text Ever feel like you"re throwing marketing dollars into a black hole and praying something works? You"re not alone. In this refreshingly honest episode, we"re peeling back the layers on what"s really holding home service contractors back from marketing success. Marketing for contractors has become a chaoti