From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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Send us a text Have you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation. In this eye-opening episode, Crystal breaks down why brand reputation consistently outperform
Send us a text Every contractor has experienced it – that sinking feeling when you"re tagged in a neighborhood group post asking for the "cheapest HVAC company." Or the frustration of price-shopping calls that waste your time. What if you could transform your marketing to eliminate these tire kickers before they even r
Send us a text The relentless summer heat isn"t just taxing your technicians—it could be hiding a golden opportunity to maintain your business momentum straight into fall. If you"re guilty of the all-too-common contractor mistake of coasting through August only to panic in September, this episode delivers the wake-up c
Send us a text The difference between a thriving home service business and one where the owner works endless hours isn"t marketing or sales tactics—it"s solid operational systems. Terry Nicholson, industry veteran and visionary behind Praxis S10, joins Crystal to reveal the hidden power of processes in creating sustain
Send us a text Crystal welcomes her sister Tiffany Nash, general manager of Spot On Pest Control, to discuss their journey of rebranding a pest control company and driving explosive growth in East Texas. • Growing up in a family heating and air conditioning business that started in 1974 • Tiffany"s transition from 15 y
Send us a text Crystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals. • Marketing without strategy leaves contractors feeling unsettled and disorganized • True marketing en