From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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Send us a text Crystal discusses why many contractors feel their marketing is random and ineffective, and provides practical solutions for creating a strategic, cohesive marketing plan that aligns with business goals. • Marketing without strategy leaves contractors feeling unsettled and disorganized • True marketing en
AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World
Send us a text Today we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention
Send us a text Connor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture. • Making the decision to rebrand despite fears and uncert
Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.
Send us a text Ever feel like you"re throwing marketing dollars into a black hole and praying something works? You"re not alone. In this refreshingly honest episode, we"re peeling back the layers on what"s really holding home service contractors back from marketing success. Marketing for contractors has become a chaoti
Send us a text Ever wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory. When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partne
Send us a text Ever wondered why some home service businesses become household names while others remain forgettable? The secret isn"t just clever digital marketing or a fancy logo—it"s building genuine community relationships that transform customers into raving fans. Crystal, founder and lead strategist at Lemon Seed