From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Show episodes
Send us a text Want your marketing to feel smoother, your sales to close faster, and your decisions to get easier? We dig into the real gifts of a strong brand and why it’s the best investment you can make heading into a new year. Forget the myth that a brand is just a logo. We break down how clarity, trust, and consis
Send us a text Want a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends brand building with capacity-aware demand generation. From HVAC to roofing, Matt’s path reveals why the cheapest leads
Send us a text A new logo didn’t change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a deeper transformation: a cousin-made logo gave way to a brand with a mission their team and town could feel. From the
Send us a text Ready to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded owners—to unpack how real progress comes from balancing three essentials: selling work, doing work, and keeping score.
Send us a text Loyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple:
Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We st