From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Show episodes
Culture that Converts: How Thaddeus Tondu Built a Team that Powers Marketing Results
Send us a text Culture isn"t just a buzzword – it"s the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per
Send us a text Digital marketing frustrates many contractors, but what if the secret isn"t finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike mar
Send us a text What happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform t
Send us a text Marketing synergy isn"t just a buzzword—it"s the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor
Send us a text What if your most powerful marketing strategy isn"t about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtf
Send us a text Step into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on ever