Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.3 Key Takeaways ✳️ LinkedIn Isn’t About Your Peers - It’s About Your AudienceMany professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it. ✳️ Start Small: Engage Before You CreateIf posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently. ✳️ Consistency > ViralityNot every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy. 3 Actionable Steps ✳️ Reintroduce YourselfShare a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything." ✳️ Audit Your Profile for "Talking Points"Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event? ✳️ Turn Client Conversations into ContentRepurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below." Find our more about Nicole Osbourne : wunderstars.com/content-inspiration---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.