Why You're Struggling with the Easy Stuff as a Founder

16 Oct 2025 • 15 min • EN
15 min
00:00
15:12
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Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!HELP BRIAN WRITE A BOOKTacklebox   00:30 - Brian’s Writing a Book 02:34 - Why Easy Stuff is Hard 05:02 - Your Risk Threshold 07:15 - The Riskiness Equation 11:27 - Why This Is So Bad and What To Do 14:14 - The End

From "Idea to Startup"

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