Ad Age Marketer's Brief

Why the transaction moment is the new frontline for performance marketing

30 Jun 2025 • 14 min • EN

Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

From "Ad Age Marketer's Brief"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

Actors Athletes Authors Biologists Business executives

Chefs Cognitive scientists Computer scientists Economists Entrepreneurs

Historians Interview hosts Journalists Media Personalities Philosophers

Physicists Psychologists Screenwriters Social Scientists Software Developers