Ad Age Marketer's Brief
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans
Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.
The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.