Why Spotify’s New “Plays” Feature Actually Hurts Independent Podcasters

Spotify just rolled out a new feature called “Plays” that shows your episode play counts publicly inside their app. But this move isn’t about helping creators. It’s about algorithmically manipulating what used to be a level playing field—and it benefits Spotify, not you. Worse? It distracts you from the metrics that actually show if your podcast is working. And for independent, niche hosts, this one visible number will breed unhealthy comparison, magnify self-doubt, and drive thousands of talented podcasters to quit before their show ever has a chance to grow. In this episode, we’re breaking down what you need to know about this new metric, why it tells you nothing about the true health of your show, and what to focus on instead if you want a real understanding of how your content is resonating with listeners. Want to know what smart podcasters are tracking instead? Hit play and let’s dive in. Episode Links:Why Spotify’s New “Plays” Feature Actually Hurts Independent Podcasters Other Episodes You’ll Love:4 Key Signs Your Podcast Is Making an Impact5 Metrics No One’s Teaching That Tell You If Your Podcast Is Growing → This episode was recorded on the Deity VO-7U Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Register for Courtney"s Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025 Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.