Why Purpose Over Profit Actually Builds Sustainable Businesses | George Bryant

In this illuminating episode, Matt Edmundson sits down with George Bryant, a renowned e-commerce strategist who has helped scale hundreds of companies to seven, eight, and even nine figures. Beyond the tactics and strategies, this conversation dives deep into what truly drives business sustainability - purpose over profit, authentic relationships, and the personal growth necessary to lead thriving enterprises. I wonder if we've been thinking about business success all wrong? Throughout this conversation, George Bryant challenges conventional wisdom about what drives sustainable growth. It's not the latest marketing tactic or funnel - it's the authentic relationships we build with ourselves, our teams, and our customers. What struck me was George's insight that "you don't have the business you want because you haven't become the person to run it yet." This perspective shift invites us to look inward before looking outward for solutions. Have you considered how your relationship with yourself might be affecting your business decisions? Perhaps the next big breakthrough isn't in a strategy but in creating space for reflection and connection. For more insights on building purpose-driven businesses that stand the test of time, visit our website where you'll find additional resources and ways to connect with both Matt and George.Resources Guest & CompanyGeorge's website - https://mindofgeorge.com/George's Instagram - https://www.instagram.com/itsgeorgebryant/ Episode-Specific Resources'All In' by Mike Michalowicz - https://allinbymike.com/'The Little Book of Clarity' by Jamie Smart - https://www.amazon.co.uk/Little-Book-Clarity-Jamie-Smart/dp/0857086065 eCommerce Podcast EcosystemeCommerce Cohort signup (free monthly calls for eCommerce entrepreneurs) - https://www.ecommerce-podcast.com/cohortMatt's LinkedIn Profile - https://www.linkedin.com/in/mattedmundson/The eCommerce Podcast Newsletter for show notes and extra insights - https://www.ecommerce-podcast.com/subscribe