
eCommerce Podcast
If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Show episodes

Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results | Matt Edmundson
Most eCommerce brands make the same Black Friday mistake: blasting identical offers to their entire email list. Matt Edmundson explains why this approach "just feels wrong" and shares a VIP list strategy that segments customers into "soulmates," "lovers," and those "about to dump you." Learn how to create self-selectin

Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success | Matt Edmundson
What if the secret to Black Friday success isn't just about discounts, but about building relationships that last? In this second episode of our Black Friday strategy miniseries, Matt Edmundson reveals the Knowledge Trust Matrix—a simple framework that transforms one-time buyers into lifetime customers.Episode Summary
Ever wondered why some brands skip Black Friday entirely and still win? Matt Edmundson reveals the framework that protects margins whilst creating compelling offers that actually increase customer lifetime value during Black Friday.Episode Summary In this first episode of our Black Friday mini-series, we explore why ev
Learning Is Not the Same as Implementation After recording 200+ episodes of the eCommerce Podcast, Matt Edmundson has noticed something troubling: everyone's taking notes, but nobody's taking action. In this candid solo episode, we explore why only 5% of what we learn actually gets implemented and what we can do about
Ever wondered why your online customers disappear whilst brick-and-mortar shoppers get personalised guidance? Shauli Mizrahi reveals how AI sales assistants are revolutionising eCommerce by recreating that personal touch digitally, delivering 5x ROI guarantees and transforming casual browsers into loyal customers. We e
What if the secret to podcasting success isn't about building a massive audience, but about systematically building relationships? Robert Plank has cracked the code to sustainable podcasting with over 1400 episodes under his belt. His counterintuitive approach reveals why podcasters often burn out whilst he keeps going