Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience"s dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!   And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==04:36 Innovative AI tools bridge clients to products.08:58 Marketing creates perceived needs and nonnegotiable desires.12:27 The importance of immediate attraction in marketing.14:02 Neocortex processes much slower than dog brain.19:55 Apple excels at simplicity and impactful messaging.22:22 Streamline B2B buying process to overcome blockers.27:50 Connecting with future customer needs through innovation.32:11 Marketing teams lack genuine product need experience.35:55 Emotional triggers quickly provoke immediate consumer reactions.40:00 Internal challenges, communication, data analysis, testing, restructuring.42:12 Validation through testing ideas and data use. ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!