Why Most Amazon Brands FAIL at DTC (And How to Fix It)

Send us a text Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you"re stuck in someone else"s sandbox. So, how do you break out? In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game. Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash. What You’ll Learn in This Episode:The mindset shift every Amazon seller must embrace before launching DTCWhy community and email marketing are the hidden engines of DTC growthHow Charles is building DTC infrastructure—starting from zero owned audienceThe power of TikTok Shop + Shopify as a dual-channel growth strategyA step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut feesHow to leverage PixelMe and AI tools to own attribution and maximize LTVThe difference between demand capture vs. demand generation—and how to win at both Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale. Follow Charles Chakkalo on:  Site: https://chakkalo.com/ LinkedIn: linkedin.com/in/charleschak Twitter: https://x.com/CharlesEcom1 Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey. Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.