Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world. Join us for invaluable advice and strategies to elevate your e-commerce store. Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency. In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way. But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business. Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Show episodes
Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling You
Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream
Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conver
Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste o
Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.
Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman
Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect—and if you"re not using it, you"re losing sales to competitors right now. In th
Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you"ve been questioning whether YouTube is worth your ad doll