7 EXPENSIVE Mistakes I Made as a 7x Ecom Brand Owner (Don’t Do These)

Send us a text Want to save $100K+ a year in your eCommerce brand? Start here. If you"re building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call. In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them. Whether you"re a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse. Here’s what you’ll learn:The truth about cash flow (and why profit ≠ cash)How overhiring early creates long-term chaos and inefficiencyThe pricing mindset that actually protects your marginsHow to cut $20K+ in bloated operational expensesWhy over-relying on paid ads is one of the riskiest movesThe real cost of ignoring trend waves like TikTok ShopWhy organic content is now the centerpiece of my growth strategy Bonus insights: I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data. If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for. Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work. Apply to work with me via eCommerce OS (link below) and let"s double your profit—without doubling the pain.