Why Jack Ellis acquired Fathom Analytics from his co-founder

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom. Timestamps00:00 Intro01:20 Jack finds out about EmailOctopus02:34 Why Jack acquired Fathom05:03 How can Jack afford this?05:28 Why did they not get an external buyer?07:17 Back to being a solo founder08:19 Innovating the the crowded analytics space11:09 Fathom's marketing and growth in 202512:34 How is Jack having fun?13:14 Recommendations RecommendationsBook - Dopamine NationPodcast - Huberman LabIndie Hacker - Ruben Gamez My linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life Podcast Sponsor - EmailOctopus 🐙 EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.