Why I Stopped Measuring Podcast Success Based on Downloads

17 Jul 2024 • 18 min • EN
18 min
00:00
18:38
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Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success. The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values. If you"re ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let"s dive in. 0:00 - Using Your Podcast as a Powerful Tool for Business Growth 2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads 4:50 - Why Measuring Your Success by Downloads Alone Is Misleading 7:47 - Setting Activity-Based Goals that Drive Podcast Growth  12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews  Other Episodes You’ll Enjoy: The Truth About Listen Notes RankingsDo Niche Podcasts Grow Faster?    → This episode was recorded on the Deity VO-7U Have a question about launching or growing your podcast? Shoot me a text! Liked this episode? Share it! and tag me @thecourtneyelmer Love this show? Say thanks by writing a review! Want a top podcast that converts listeners to clients? Book a free strategy call NEW LIVE WORKSHOP! >> Insider Secrets to a Top 100 Podcast Connect with Court: Instagram | Linked In | Website

From "Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology"

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