Why I Rejected Subscriptions and Built a Thriving Social Commerce Brand | Founder Gareth Everard

In this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety razors evolved from Kickstarter success to established brand, while Lomi grew from startup to $100 million revenue in just two years. What makes this conversation especially valuable is Gareth's candid insights into avoiding subscription models, focusing on conversion rather than lifetime value calculations, and his "four levers of e-commerce" framework for managing business growth without burnout. Whether you're running an eco-focused business or simply looking for smarter ways to approach e-commerce, Gareth offers thoughtful perspectives on building community, the emergence of social commerce, and why sometimes the best business decisions come from authentically meeting customers where they are.Key Takeaways: Gareth's entrepreneurial journey demonstrates how eco-friendly innovations can achieve commercial success while staying true to environmental values. His approach to business management through the "four levers of e-commerce" offers a practical framework for focusing energy where it matters most. The conversation highlights the importance of authenticity in business decisions, from avoiding unnecessary subscription models to understanding what truly matters to customers. Perhaps most valuable is Gareth's insight that community-building is now essential for e-commerce success, whether you're creating your own community or partnering with creators who already have one. For more information about Gareth Everard's businesses and eco-friendly innovations, visit our website. Keywords: eco-friendly startup journey, sustainable product innovations, Lomi composter success story, how to manage multiple businesses, avoiding startup burnout, customer-driven product development, building brand community, impact of social commerce, eco-friendly razors, sustainable e-commerce, environmental entrepreneurshipResources Mentioned Businesses and Products:Quality Double Edge Safety Razors by RockwellKitchen Countertop Food Recycler | LomiEco-Friendly iPhone, Google and Samsung Cases by Pela Case Connect with Gareth:Gareth Everard | LinkedIn Connect with Matt: Matt Edmundson | LinkedInMatt Edmundson (@mattedmundson) • Instagram The eCommerce Podcast:Homepage - Ecommerce Podcast