Why Followers Don’t Buy & How to Fix It!, with Louise McDonnell

Some build lead generation power ☢️ stations and others build lame 😒 ducks? In this episode of Building Your Leader Brand, I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you. Here’s a quick teaser of three key takeaways: The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’. How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads). Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right. About Louise Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients. https://www.sellonsocialmedia.academy/freeguide ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.