Why Every Fortune 500 Seems to Be Investing in Sports Culture

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media. 👀 Highlights: How lived experience—not just information—is the new marketing advantage Why creator economy infrastructure matters more than ever The power of distribution and what most athletes still get wrong What TJ learned from advising some of the biggest brands in sports Why sports is still the best investment in media This is a front-row masterclass on career longevity, relationship building, and staying ahead of the curve in sports and media. #VoicesOfSportBeach #CannesLions #SportBeach #SportsMarketing #CreatorEconomy #DigitalStrategy #BusinessOfSocial #AthleteMarketing 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley