Business Of Social
The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.
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Everyone’s talking about AI tools. But no one’s talking about the lawsuits. In this episode, David Brickley breaks down why using AI-generated content—especially images, video, and audio—might be putting your brand at serious legal risk. ⚖️ This episode covers: Why the first AI copyright court case just set a major pre
Sleeping on YouTube Shorts = leaving serious money on the table. In this episode, David Brickley breaks down why YouTube Shorts is the most underrated (and underused) platform—and why your brand should be taking it way more seriously. 📊 This episode covers: - Why 90% of $75K+ US earners are on YouTube - The crazy scal
Your content isn’t going viral because… it’s not being shared. In this episode, David Brickley explains why shares and DMs are the most valuable engagement you can get—and why a simple like isn’t nearly enough anymore. 📈 This episode covers: - Why shares and DMs matter way more than likes - How platforms reward highly
“Gen Z just has no attention span.” Nope. Your content just sucks. In this episode, David Brickley breaks down why short attention spans aren’t a generational issue—they’re a boring content issue. If your video isn’t grabbing attention, it’s not because your audience is too distracted. It’s because your content isn’t g
12 years. 8 figures. Dozens of hires, pivots, wins, and mistakes. In this episode, David Brickley shares the 12 most valuable lessons he’s learned after building STN Digital from a two-person startup to one of the top social-first agencies in sports and entertainment. 💼 This episode covers: The one question that revea
Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script. In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete. 📱
