Business Of Social

Updated: 24 Jul 2025 • 134 episodes
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The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agen

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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: The real reason some athlete-brand d

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🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic,

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🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women

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Who’s really winning on social media in sports? David Brickley and Jason Samuelsen break down the most comprehensive sports social media report to date—ranking all 124 teams across the NFL, NBA, NHL, and MLB by engagement per post, total engagements, and year-over-year growth. 📊 In this episode: The top team across th

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📍Recorded live at the Gondola Sports Summit 2025 in Denver, Colorado David joined Gondola’s Sports Summit 2025 panel: “The Agency Assist: How Various Production Companies and Creative Agencies Are Powering Team Growth.” Alongside David Herman (Fresh Tape Media) and Andrew Carter (Two Circles), this panel digs into wha

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