Business Of Social

Updated: 31 Jul 2025 • 136 episodes
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The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival In this special edition of the Business of Social, David Brickley sits down with Theresa LeBlanc, VP of Client Services at STN Digital, for her first on-the-record interview. They dive into: How agency life has evolved—from hero graphics to real-time sharea

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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with TJ Adeshola (Operating Partner at Arctos and former Global Head of Sports at Twitter) to talk about everything—from the evolution of social, to athlete-led storytelling, to why sports remains the most undervalued asset in media

16 min
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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agen

13 min
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🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: The real reason some athlete-brand d

16 min
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🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic,

16 min
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🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women

12 min
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