She Makes Athletes Go Viral on Social

🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies. 📱 In this episode: What it actually takes to run a pro athlete’s social media Why people have more trust in athlete content The hidden value of reach and credibility in athlete-brand deals How Richard Jefferson went from “NBA vet” to “that TikTok guy on ESPN” Why sports creators outperform brands—and how sponsors can stop ruining good content This one is packed with insight for marketers, brands, and creators looking to better understand what really works in the athlete economy. #BusinessOfSocial #AthleteMarketing #SportsCreators #SocialStrategy #CCGSocial #KarinTimpone #CannesLions2025 #STNDigital 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley