The #1 Mistake Brands Make on Social Media

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next. 🧠 In this episode: Why small agencies are thriving (and what big agencies still don’t get) The rise—and over-saturation—of lo-fi content How creators are becoming distribution rocket fuel What metrics actually matter in 2025 (spoiler: not followers) A candid look at what the OGs of social are still learning If you’ve ever had to explain to leadership why views > followers or why TikTok Shop is changing consumer behavior—this one’s for you. 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley