Why Being Sustainable is No Longer Enough - and what brands need to do now

The apparel industry is being forced to re-imagine itself in the face of pressure to meet new green standards. Suddenly, what we thought was sustainable turns out to be merely a ‘good try’ - but not enough. While apparel needs to now recycle, be circular, reduce carbon emissions and lower water usage, it also has to appeal to consumers - who want clothing that is eye catching, comfortable, high quality and personalized. That’s a big ask for any industry, let alone an industry that runs on razor thin margins and almost as thin lead times. I"m Jane Singer, and welcome back to A Seat at the Table.  In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights. A big shout out to all of our esteemed listeners 140 countries around the world.  Thank you for being there with us today. Today we are joined by the legendary Giusy Bettoni, founder and CEO of C.L.A.S.S., which stands for Creativity Lifestyle and Sustainable Synergy. CLASS is  an international eco-hub – based in Milan - which since the very beginning has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shape an informed and competitive business, able to play both at an economic and social level. Giusy is a pioneer in the field of sustainable textiles having started out in 2007, before they coined the term ‘sustainability’ and we were still talking about being ‘eco-friendly ‘ - if we were talking about it all.   She has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. In this podcast, Giusy will be discussing:What she sees at the biggest challenge facing the fashion industryWhy sustainability has to be about more than just environmental impacts in order to be effective.How the apparel industry could re-imagine itself to benefit people and planet. The apparel industry is complicated and constantly changing.  To win, you not only have to know what’s happening, you need to understand why - and how it could potentially impact your business. When apparel industry executives want a sharp of view of global supply chains - from factory to retail selling floor they turn to Inside Fashion. Why should you read Inside Fashion?  In the words of one subscriber: “Inside Fashion consistently provides an extremely comprehensive yet concise  take on the apparel industry - simplifying key topics and making them accessible and understandable - while also highlighting what’s next on the horizon.” Find out how you and your team could benefit from Inside Fashion. Head on over to insidefashionLive.net to learn more.   Visit A Seat at The Table"s website at https://seat.fm