Why a Retail-First Approach Worked for this Booze-Free Brand

Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits. For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail