Shopify Masters

Updated: 01 Jul 2025 • 701 episodes
shopify-masters.simplecast.com

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain. For more on Copper Cow Coffee and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

36 min
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How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth. For more on Life Is Good and show notes click here. Subscribe and watch Shopify Maste

33 min
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Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business. For more on Liquid Death and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

44 min
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Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply. For more on Made Of and show notes click here.  Subscribe and watch Shopi

33 min
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Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms. For more on Undefined Beauty and show notes cl

31 min
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Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200. For more on T3 and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

40 min
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