Why 95% of Hybrid Teams Fail (The 5-Layer Management Fix)

What if your company’s approach to people management was fundamentally flawed, not because of a lack of intent, but because of outdated tools and mindsets? In this episode of Predictable B2B Success, Vinay Koshy sits down with Projjal Ghatak, founder of OnLoop and creator of the Collaborative Team Development (CTD) category, to unpack why traditional HR tech and performance management systems don’t cut it for today’s hybrid, high-growth organizations. Drawing from his global leadership experience at Uber and consulting stints in APAC and New York, Projjal reveals the invisible gap between best practices taught at places like Stanford and the harsh realities of business execution. He shares eye-opening statistics—did you know only 7% of employees truly understand company strategy?- and explains why real productivity hinges on clarity, energy, and consistent feedback. If you’re tired of tick-the-box HR processes, frustrated by a lack of alignment in your teams, or wondering how to create truly high-performing managers, this conversation is for you. Get ready for fresh insights about metrics, motivation, and how to operationalize leadership in a hybrid world, plus practical strategies to move from checkbox compliance to measurable success. Some areas we explore in this episode include: The founding of Onloop and the creation of Collaborative Team Development (CTD)The disconnect between ROI focus and outdated team management toolsDifference between HR/admin functions and real people managementWidespread lack of strategic clarity and goal alignment in organizationsImportance of identifying and leveraging personal and team strengthsBreaking down silos and the critical role of cross-functional collaborationMeasuring productivity and developing meaningful organizational metricsExplaining the five-layer CTD framework (energy, clarity, feedback, growth)Empowering middle managers as essential nodes for organizational cultureBlending tech with human services—Onloop’s approach to driving real changeAnd much, much more...