Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com
Show episodes
Brand Stickiness vs Brand Loyalty: How Salesforce Generated $31B Using Mental Availability
What if everything you thought you knew about brand loyalty was just a myth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Ethan Decker, founder and president of Applied Brand Science, to shake up your assumptions about what drives actual brand growth. Ethan's fascinating journey from computa
What happens when a digital innovator decides to reimagine how companies harness the power of AI and innovation? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Matt Leta, CEO of FutureWorks, bestselling author of The Leap Guide, and a trailblazer in building digital products for giants like Ap
How does someone go from the baggage hold to the boardroom—and then change the way we think about leadership and revenue growth altogether? In this riveting episode of Predictable B2B Success, Stephanie Chung joins host Vinay Koshy with a wealth of experience spanning 35 years in aviation and a track record that includ
What if your entire team’s experience, every customer interaction, and the hard-won lessons you’ve gathered over the years could be turned into actionable, revenue-driving intelligence? In this episode of Predictable B2B Success, Vinay Koshy sits down with Mehdi Tehranchi, serial entrepreneur and CEO of KnowledgeNet AI
What if your company’s approach to people management was fundamentally flawed, not because of a lack of intent, but because of outdated tools and mindsets? In this episode of Predictable B2B Success, Vinay Koshy sits down with Projjal Ghatak, founder of OnLoop and creator of the Collaborative Team Development (CTD) cat
How do you find the perfect technical partner for your business, and avoid the costly mistakes so common in software outsourcing? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Sean Languedoc, CEO of Outforce AI, a company boasting an astonishing 98% success rate in matching clients to thei
