Which marketing channels to cut when budget gets slashed?

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strategies: establishing clear ROI frameworks for AI investments, organizing data infrastructure to support AI workflows, and building internal change management processes to shift teams from manual to automated marketing operations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.