What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

17 Jun 2025 • 9 min • EN

Did you know the athleisure supply chain is still almost entirely Asia-based, and moving production elsewhere is insanely tough due to the complexity of technical fabrics? (Shoutout Beyond Yoga for doing it in LA!) Plus, just a decade ago, wearing your gym clothes to dinner was unthinkable. Now, multi-billion dollar brands like Lululemon and Gymshark have made “sporty chic” the new normal.

From "Ecommerce on Tap by Sourcify and Izba Consulting"

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