Ecommerce on Tap by Sourcify and Izba Consulting

This episode is all about Gymshark—one of the fastest-growing athleisure brands on the planet. Kicking off with breaking industry news and trends, Nathan and Aaron lay the groundwork for an exploration of what makes Gymshark a standout story: a college student, Ben Francis, who turned a passion for lifting and coding i

Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear. Here are 3 key takeaways: Resilient Growth: Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demand

t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shiel

Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways: 🔹 Athleisure's Market Growth: The athleisure industry could become a trillion-dollar market by the early 2030s, driven by a compound annual growth rate of nearly 10

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into: 💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand 🚀 How early funding & a premium domain name fueled their launch 😷 Pivoting

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap, we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (