Ecommerce on Tap by Sourcify and Izba Consulting

Updated: 28 Oct 2025 • 118 episodes
soundcloud.com/sourcify-ecommerce-on-tap

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!

Categories:

Show episodes

From pioneering candy-flavored protein and pre-workout supplements through collaborations with household names like Warheads and Mondelez, to expanding into energy drinks, cereals, and snacks, Ghost has become more than just a supplement company—it’s a lifestyle brand that captures the spirit of an entire community.

51 min
00:00
51:56
No file found

Aaron and Nathan dove into the fascinating growth story of Nutrafol, the supplement brand that’s redefining hair wellness. We explored how three founders, each with their own hair loss journey, built trust through clinical trials and strategic partnerships with dermatologists, then scaled to a massive Unilever acquisit

46 min
00:00
46:28
No file found

We’re kicking off an exciting new category—supplements! We dive deep into the origins, evolution, and explosive growth of the supplement industry in America, taking you from its roots in traditional medicine and early 20th century vitamin discovery, through the postwar boom of multivitamins, the bodybuilding and counte

66 min
00:00
01:06:52
No file found

Vacation was founded by a pair of beach-loving creatives who teamed up with the mastermind behind PoolSuite FM, an internet radio station obsessed with retro leisure vibes. Together, they built a brand that’s as much about playful escapism as it is about serious sun protection. From recreating the iconic Orange Gelee t

50 min
00:00
50:02
No file found

Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines became a cornerstone for consumer loyalty and retention. The episode unpacks Medik8’s growth strategy, including their unconventional start through prof

43 min
00:00
43:42
No file found

In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉 We dive deep into: The founding story of Curology and its breakthrough in prescription teledermatology The complex r

43 min
00:00
43:51
No file found

Show participants