What the Best CMOs Know About Driving Real Business Value with Nicole Portwood

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==06:08 Career Path: From J.Lo to Wellness10:17 "Marketing"s Role in Leadership Hierarchy"14:07 Gaining Leadership"s Trust in Marketing15:28 "Effective Communication for Business Success"20:46 Cross-Functional Communication Importance24:32 Key Finance Questions for Marketers28:21 "Effective Communication in Operations Leadership"30:41 Revamping Mountain Dew Strategy32:51 Supply Chain Pride and Contingency Plans37:57 Bridging Sales and Marketing Gaps40:40 Brand Language and Cultural Onboarding42:56 Embracing Constructive Feedback ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!