What is Your Sales Identity and Why Does It Matter? with Jacob Hicks

Mastering Your Sales Identity Join John Golden and sales coach Jacob Hicks as they explore the importance of finding your "why" in sales to stay motivated and succeed. Jacob shares actionable advice on active listening, adapting to customer personalities, and developing a structured follow-up process. Discover how to balance AI tools with personal interactions and embrace change to stay ahead in the sales game. This episode is packed with practical tips for sales growth and building authentic customer relationships.