What B2B Brand Awareness Is & Isn't (and Can & Can't) with Liam Moroney

Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing. If you're tired of the confusion, this one's for you. Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there. This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase. You'll walk away knowing: - The truth about what brand awareness is (and what it isn't). - How to build a powerful case for a brand's direct impact on sales and growth. - The danger of ignoring brand health in favor of easy-to-track metrics. - Practical ways to measure what often feels immeasurable. - The exact arguments you need to win investment for long-term brand plays. - How to finally bridge the gap between your brand and performance marketing efforts. Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io