Attributed - A podcast by Dreamdata

Updated: 18 Feb 2025 • 136 episodes
dreamdata.io/the-attributed-podcast

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational

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Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives actio

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Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on L

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The future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape? Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to

Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth. Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive in

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We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, an

42 min
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