Attributed - A podcast by Dreamdata

B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen H

Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term bran

Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences? In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll ge

The content "best practices" that have worked since 2021 are now actively hurting your pipeline. While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market. Join Brendan Hufford (Fo

Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world. What You’ll Learn: - Key principles of human-cent

B2B landing pages are failing – and it’s costing you leads. Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it. In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show y