What are the hardest questions publishers are asking about programmatic?

Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity. She discusses blocking AI crawlers to force commercial agreements, diversifying traffic sources beyond Google search, and implementing pay-to-crawl barriers that create negotiating leverage with LLMs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.