Americus Reed & Nir Eyal , Wharton Business Daily

How to Build Habit-Forming Products

21 Aug 2019 • 28 min • EN

Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

From "Wharton Business Daily"